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Search and competitor research
Map queries to real services and locations, identify intent and gaps, then prioritise pages based on fit—not just search volume.
SEO & local visibility
Build search visibility around the work your firm actually does.
We organise your website around the matters you handle and the places you serve—then measure what changes in search impressions, clicks, site actions and enquiries.
Our SEO work
Four practical areas of work.
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Practice-specific page structure
Create or improve accurate pages for each core matter, with clear headings, useful answers, internal links and attorney review.
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Local search foundations
Review Google Business Profile eligibility and completeness, NAP consistency where relevant, location information and local landing pages grounded in real offices or service areas.
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Content and reporting
Build an attorney-reviewed FAQ/article roadmap, check indexing and technical basics, and report search impressions, clicks, target pages and configured enquiry actions.
How we prioritise
Not every keyword deserves a page.
We map each meaningful query group to one useful page, identify the question the searcher is trying to answer and review what the current search results reward. Pages should add original value and reflect the firm's actual legal services.
Google recommends helpful, reliable, people-first content and says there is no preferred word count. We will not create thin pages or publish legal claims purely to target a keyword.
Google’s people-first content guidance →Typical deliverables (defined in the proposal)
- Keyword and search-intent map for agreed practice areas
- Competitor and content-gap review
- Priority page recommendations
- Technical/indexing checks and internal-link recommendations
- Local profile review where applicable
- Monthly reporting with completed work and next actions
Measurement
Report the leading indicators—and be honest about the rest.
Use a baseline before promising an improvement target. Not all steps are observable unless the client's call, calendar or CRM systems are integrated.
Search impressionsHow often pages appeared in measured searches.
Search clicks & CTRWhether search listings earn visits.
Relevant landing-page visitsWhich service pages attract organic traffic.
CTA and form eventsWhether visitors use configured contact paths.
Calls or bookingsOnly if the connected system reports those events.
Retained mattersOnly if the firm supplies reliable CRM/financial data and has approved use.
A clear next step
Start with a clear search opportunity map.
We will review the firm’s services, locations and current visibility before recommending a scoped SEO plan.