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Service and location structure
Organise campaigns and ad groups around the services the attorney accepts and the jurisdictions served.
Google Ads management
Put paid search to work—with a plan for what happens after the click.
Build campaigns around agreed legal services and locations, direct searchers to a relevant page and measure configured actions. The advertising budget is separate from our management fee.
What management includes
Campaigns built and reviewed around intent.
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Landing-page alignment
Send each searcher to an accurate relevant page with a clear next step. Avoid routing every ad to the homepage.
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Budget & query controls
Set agreed spend limits, review search terms, add relevant negatives and watch for irrelevant or low-quality traffic.
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Conversion measurement
Configure form submits and other supported actions. A phone click is not the same as an answered call, and a form submit is not a retained client.
Proposed pricing
Know the management fee—and keep ad spend separate.
A sensible starting point is a defined Search campaign for one practice area or tightly related service group in an agreed geography. Final scope depends on campaign complexity, landing pages and tracking readiness.
The figures below are planning prices to validate against delivery effort. They are not an all-inclusive cost-per-lead promise.
Paid search management
Google Ads management
From $399 / month
For a clearly scoped campaign with agreed services, geography, review cadence and reporting.
- Campaign and ad-group structure
- Search-term review and negative keyword controls
- Budget monitoring and agreed optimisation cadence
- Conversion tracking where supported
- Monthly report on spend, queries, landing-page activity and measured enquiries
Separate costs: The client pays Google directly for media spend. One-time setup, new landing pages, call tracking, premium tools and complex integrations are quoted separately when required.
A careful policy note
Family-law campaigns need targeting discipline.
Google classifies divorce services as a relationship-hardships sensitive category for personalized advertising. Advertiser-curated audience targeting may be restricted. We review the current policy and campaign-type constraints before launch rather than building a plan around personal hardship audiences.
Read Google’s relationship-hardships policy →Before we activate a campaign
- Confirm service area, accepted matters and intake availability
- Review claims, disclaimers and attorney-advertising requirements
- Set a realistic budget and approval process
- Confirm phone/form conversion tracking works
- Review privacy and platform policy constraints
What the report covers
Connect spend to what can actually be observed.
Spend and deliveryBudget used, impressions, clicks and eligible reach.
Search termsWhether the actual queries align with agreed services.
Landing-page engagementPerformance of the target page and configured CTAs.
Enquiry actionsSuccessful form submissions or eligible calls where tracking works.
Cost per measured enquiryReport only when conversion tracking is reliable.
Consultations & retained workRequire firm calendar/CRM data; not inferred from ad clicks.
A clear next step
Let’s check whether paid search fits your firm.
We will review the services you handle, your geography, your current website and the budget you can sustain before recommending a campaign.