Evidence register
Research and reference links
Primary studies and official guidance are preferred for factual claims. Competitor pages are used for design benchmarking only.
| Source | How we use it |
|---|---|
| Clio 2025 Legal Trends Report | Survey of legal consumers. The figures cited are forward-looking preferences and responses may overlap. |
| ABA 2024 Solo and Small Firm TechReport | Context on solo/small firm website and content-management realities. |
| AttorneyWebStudio — Immigration | Competitor reference for service-specific page structure and immigration journey details; not an independent evidence source. |
| AttorneyWebStudio — Family law | Competitor reference for discreet, matter-specific intake and family-law page taxonomy. |
| FTC — Immigration scams | Official consumer guidance on immigration scam patterns and qualified help. |
| US DOJ EOIR — Legal representation | Official legal representation resource. |
| Legal Services Corporation — Justice Gap | Broad national civil legal needs study; not a family-law demand or private marketing forecast. |
| Google — People-first content | Primary guidance on useful original content and avoiding search-first mass production. |
| Google — SEO Starter Guide | Site structure, descriptive URLs and useful internal linking. |
| Google — JavaScript SEO basics | Search rendering and URL best practices; supports unique crawlable URLs and server/static rendering where practical. |
| Google Ads — Search campaign | Official guidance on Search campaigns and lead/traffic goals. |
| Google Ads — Relationship hardships | Specific policy guidance relevant to divorce services and personalized audience targeting. |
| Google Analytics — PII | Avoid sending PII through URLs, event parameters and analytics payloads. |
| Google — Sitemaps | A sitemap can support discovery, particularly for new sites, but does not guarantee indexing. |
| US Census Bureau — Marriage/divorce | Official trend context; not used as proof that a marketing intervention will generate leads. |
| North Carolina Judicial Branch — Family Court Annual Report 2024 | State-specific context on self-represented litigants; not a national estimate. |
| North Carolina Judicial Branch: 2024 Family Court Annual Report | State-specific context on self-represented litigants; not a national estimate. |
Use statistics responsibly
- Clio figures are survey responses; don't imply that a website caused the behaviour or that all respondents are in the target practice areas.
- The LSC justice gap figure describes low-income Americans' civil legal needs; it is not a private-law market size or conversion forecast.
- FTC/DOJ immigration resources support clarity about credentials and who may provide advice; don't use them to imply that every competitor is fraudulent.
- Google policy pages can change. Re-check advertising policies before campaign launch.
- Every attorney-facing claim about outcomes, case types, testimonials and jurisdiction should be reviewed against applicable state bar rules.